i2r’s recent win of the “Best Packaging of a New Product” award at the UK Packaging Awards 2025 for its collaboration with Marks & Spencer and Rhokett highlights the company’s continued ability to combine innovation with sustainability. The bespoke aluminium tray, showcases how creative engineering can successfully deliver on both form and function. Featuring a striking black exterior with a gold interior double lacquer, the design enhances on-shelf appeal and communicates a premium quality, proving that practical requirements need not compromise visual impact.

Equally, the packaging’s environmental performance stands out. Manufactured from 52% recycled aluminium and fully recyclable through kerbside collection, the tray reinforces i2r’s commitment to circular design principles. The fact that the solution integrates seamlessly into existing production lines further demonstrates its commercial viability and scalability - key factors in ensuring that sustainable packaging transitions from an exception to an industry standard.

See the e-shot here.

See the LinkedIn post here.