Get to know i2r


i2r manufactures smoothwall and wrinklewall aluminium foil containers that are used extensively throughout the food industry. As the largest aluminium tray producer in the Europe, we produce over 1.2 billion products annually. We supply many major food producers and retail brands, as well as to wholesaler and distributor markets worldwide, including Central & Northern Europe, Asia, North & South America and Australia.

Based centrally in Telford, Shropshire-UK, the company has over 160 employees, operates out of a 7000 sqm production facility and a 670 sqm office.

i2r has two subsidiaries - i2r inc. in the US and i2r Korea. Read more about the international subsidiaries of i2r here.

A true disruptor

Young, innovative and determined to provide a real packaging alternative, i2r was established in 2007 to disrupt and redefine the aluminium foil container industry. Over the years, the company has lead the industry, broken the mould and delivered innovation through product design and manufacturing automation, delighting their customer base with service excellence.

Established by three businessmen, each with a proven track record in the food packaging industry, i2r’s senior management team now features two of its founders: CEO Peter Reay and Chief Commercial Director, Jon West.

Strategically agile

Since inception, i2r has grown significantly both in the UK and internationally. By investing in new presses, tools and factory improvements, the company has remained strategically agile; and, by recognising that the recruitment, training and encouragement of staff delivers the best results for the business, i2r is highly proactive in developing its workforce. Elsewhere, i2r place a high premium on the creation of partnerships with customers and suppliers throughout the supply chain - a strategy which is at the heart of their business ethos.

Goals, objectives and vision

  • Our environment

We are committed to reducing the impact of our activities on the environment by following a sustainable development model. i2r is a supporting member of Alupro (Aluminium Packaging Recycling Organisation), who work to meet and exceed recycling targets for all aluminium packaging. Alupro work in partnership with local authorities, the waste management industry and the wider metal packaging sector to develop and stimulate the UK’s collection infrastructure specifically for aluminium packaging. They also manage and run consumer information and education campaigns to encourage participation in recycling schemes.

  • Our future

We are investing to be the largest producer in the world! In 2022, we’ve already established fantastic new business gains both in the UK and internationally. We aim to further increase our presence and sales by targeting new markets and regions.

  • Our people

Adding to our successful apprenticeship scheme with 5 more placements and personal coaching of our middle management teams.

The achievement is testament to the collective and sustained effort from everyone here at i2r who has helped ensure that the business continues to be the unrivalled success story that it is today.

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i2r have a packaging solution perfect for you